In this episode of the GROUPEX Podcast, Tony Zonato speaks with Daniel Pollard and Sam Winter, Business Partnership Managers for Les Mills Asia Pacific, about the seventh and eighth key plays in the framework for successful group exercise management. The episode starts with a focus on the seventh key play, "promote your games," where Pollard and Winter discuss the importance of effective marketing and outreach to fill group classes. They suggest a combination of traditional and digital marketing techniques to attract a broader audience and engage current members, emphasising that consistent promotion is essential for sustained success. Moving on to the eighth key play, "design a winning game plan," the conversation shifts to strategy and planning. Pollard and Winter outline how a well-thought-out game plan can guide a fitness business toward achieving its goals. This includes setting clear objectives, tracking performance, and adapting strategies as needed. The duo underscores that a strategic approach to programming and scheduling is crucial for keeping members excited and ensuring long-term success. By sharing these insights, the podcast provides listeners with a comprehensive view of the final key plays that round out the blueprint for thriving group exercise management. So sit back, grab your favourite beverage and enjoy the show.